Ace Blend Secures $9.9 Million Funding to Strengthen Nutrition Research and Product Innovation

Indian nutrition and dietary supplements brand Ace Blend has raised $9.91 million (approximately ₹95 crore) in a Series A2 funding round led by 3one4 Capital, with existing investor Fireside Ventures participating. The company plans to invest in clinical trials, product research, manufacturing quality and new nutrition formats.

Indian direct-to-consumer (D2C) nutrition brand Ace Blend has raised $9.91 million in fresh funding as it looks to strengthen its research capabilities and expand its dietary supplements portfolio.

The Series A2 funding round was led by Bengaluru-based venture capital firm 3one4 Capital, while existing investor Fireside Ventures also participated, increasing its investment in the company.

The fresh capital will support clinical research, research and development (R&D), supply chain improvements and the development of new nutrition products. The company is also planning to introduce patented nutrition formats, with initial launches expected in the fourth quarter of FY27.

The funding comes amid increasing investor interest in India’s health supplements and nutraceuticals market, where brands are focusing on product innovation, ingredient quality and scientific validation.

Ace Blend Funding: Key Details

• Company: Ace Blend
• Funding amount: $9.91 million (approximately ₹95 crore)
• Funding round: Series A2
• Lead investor: 3one4 Capital
• Existing investor: Fireside Ventures
• Founder: Shivam Hingorani
• Co-founder: Saif Mehkri
• Founded: 2018
• Sector: Nutrition and dietary supplements
• Funding purpose: Clinical trials, R&D, manufacturing improvements and product expansion

The company has not disclosed its valuation following the latest funding round.

How Will Ace Blend Use the Fresh Funding?

Ace Blend plans to focus on four major areas using the newly raised capital.

1. Clinical trials and scientific research

The company plans to conduct clinical trials through contract research organisations (CROs). It intends to publish the findings in peer-reviewed international journals to provide scientific evidence for its product formulations and claims.

2. Manufacturing and supply chain improvements

Ace Blend wants to strengthen control over ingredient sourcing, formulation and manufacturing. The company follows a vertically integrated operating model, which it believes can help maintain consistency as production volumes increase.

3. Automated quality testing

Another priority is introducing stronger batch-level testing mechanisms. These are intended to evaluate nutritional accuracy and check for pesticide residues and heavy metals.

The company also plans to conduct shelf-stability studies at product launch and again after six months.

4. New nutrition products

Ace Blend is working on new nutrition formats and research-led formulations. The upcoming product pipeline includes offerings focused on gut health, inflammation, eye health and fibre-based nutrition.

The company has also indicated that it holds patents for certain new nutrition formats.

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Who Founded Ace Blend?

Ace Blend was founded by Shivam Hingorani, who started selling the company’s products in 2018 after more than a decade of research.

Saif Mehkri joined as co-founder in 2022, bringing nearly three decades of experience in the nutrition industry.

The company focuses on developing dietary supplements across categories such as heart health, immunity, sleep, recovery, brain health, gut health and strength.

Its product portfolio includes plant-based protein powders, superfood mixes and functional health supplements.

Ace Blend’s Business Growth and Expansion Plans

According to founder Shivam Hingorani, Ace Blend recorded approximately 300% growth in FY26 and has a repeat purchase rate of nearly 48%.

The company is targeting annual recurring revenue (ARR) of ₹250–300 crore over the next 12–18 months, while also working towards profitability.

Ace Blend sells through its official website and online marketplaces, including Amazon and Flipkart. It is also present on quick-commerce platforms such as Zepto and Blinkit.

According to the founder, the company’s website contributes approximately 50% of its revenue, with the remaining business coming from marketplaces and other online channels.

These growth and revenue targets are company-reported figures and have not been independently verified.

Why Is Ace Blend’s Funding Significant?

The latest investment highlights growing interest in India’s nutrition and dietary supplements industry.

Consumers are increasingly exploring products related to preventive health, fitness, sleep, gut health and everyday nutrition. This has created opportunities for brands that can differentiate themselves through product formulations, ingredient sourcing and quality control.

For Ace Blend, the latest funding provides an opportunity to invest beyond marketing and distribution by strengthening its research and manufacturing capabilities.

However, clinical research, product safety and transparent communication of health claims will remain important as the company expands its portfolio.

Frequently Asked Questions

1. How much funding has Ace Blend raised?

Ace Blend has raised $9.91 million (approximately ₹95 crore) in a Series A2 funding round.

2. Who invested in Ace Blend?

The funding round was led by 3one4 Capital, with participation from existing investor Fireside Ventures.

3. Who is the founder of Ace Blend?

Ace Blend was founded by Shivam Hingorani in 2018. Saif Mehkri joined as co-founder in 2022.

4. How will Ace Blend use the funding?

The company plans to invest in clinical trials, research and development, supply chain improvements, automated quality testing and new nutrition products.

5. What products does Ace Blend sell?

Its portfolio includes dietary supplements, plant-based protein powders and superfood mixes across categories such as heart health, immunity, sleep, recovery and brain health.

6. What is Ace Blend’s revenue target?

The company is targeting ₹250–300 crore in annual recurring revenue over the next 12–18 months, according to its founder.

Final Takeaway

Ace Blend’s $9.91 million funding round marks another investment in India’s growing nutrition and dietary supplements sector. With backing from 3one4 Capital and Fireside Ventures, the company plans to strengthen its scientific research, improve manufacturing quality and introduce new nutrition formats.

Its ability to turn research investments into trusted products and sustainable business growth will be important as competition increases in India’s D2C nutrition market.

Sources: ETEntrepreneur, Inc42, YourStory and ETRetail.

Disclaimer: This article is for informational and educational purposes only. Company-reported financial and business performance figures have been attributed to the company. This article does not constitute investment or medical advice.