DailyObjects Raises ₹332 Crore at ₹1,050 Crore Valuation: D2C Brand Plans 150 Stores Across India
DailyObjects has raised ₹332 crore in a fresh funding round as the Indian D2C lifestyle brand accelerates its offline expansion, product development and international ambitions. The company is now valued at around ₹1,050 crore post-money.
The Gurugram-based lifestyle and tech accessories brand is looking to make a major shift from being primarily an online-first business to building a much larger omnichannel retail presence.
The latest funding round was led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital and includes both primary and secondary transactions.
One of the biggest plans riding on the new capital is the establishment of 150 standalone DailyObjects stores across India over the next five years.
DailyObjects Raises ₹332 Crore: Where Will the Money Go?
The fresh capital is expected to support DailyObjects’ next phase of expansion, with offline retail emerging as one of the company’s biggest growth priorities.
According to the company, the funding will be used to:
- Expand its network of standalone retail stores
- Strengthen research and development
- Develop new products and categories
- Explore international retail markets
- Build a larger omnichannel presence across India
DailyObjects plans to eventually operate around 150 standalone stores over the next five years, significantly increasing its physical footprint.
The company has already been experimenting with offline retail and has opened multiple stores in major Indian cities.
It also has a presence through Apple Premium Reseller stores, giving the brand access to consumers beyond its own retail network.
From Smartphone Cases to a Lifestyle Brand
DailyObjects was founded in 2012 by Pankaj Garg and Saurav Adlakha.
The company initially built its business around smartphone and tablet accessories but gradually expanded into a much broader lifestyle portfolio.
Its products now include:
- Phone cases
- Laptop and MacBook sleeves
- Bags and wallets
- Charging accessories
- Watch accessories
- Desk organisers
- Stands
- Work and travel accessories
- Pouches and other everyday lifestyle products
The brand’s strategy has been built around combining design, functionality and everyday utility.
That positioning has helped DailyObjects move beyond the traditional phone-accessories category and compete for a larger share of consumers’ lifestyle spending.
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Why Is DailyObjects Betting So Heavily on Offline Stores?
For a D2C brand, moving into physical retail can look counterintuitive.
After all, online distribution is generally faster to scale and requires significantly less investment in physical infrastructure.
But DailyObjects believes its products benefit from physical discovery and touch-and-feel experiences.
The company’s products are design-led and often bought based on aesthetics, material quality and functionality. A physical store gives consumers the opportunity to experience these attributes before making a purchase.
DailyObjects has also previously indicated that its stores have performed well, with recently launched outlets becoming profitable from the first month, according to company statements reported earlier this year.
The company had opened around 11 stores by mid-2026 and was already targeting a much larger retail footprint.
The latest ₹332 crore fundraise now gives the company significantly more capital to accelerate that strategy.
DailyObjects’ Revenue Is Growing Rapidly
The funding comes at a time when DailyObjects is targeting a sharp increase in revenue.
The company reported operating income of around ₹110.3 crore in FY25, up from ₹84.4 crore a year earlier, according to MCA-linked financial data reported by Mint.
DailyObjects had earlier indicated that it expected FY26 net revenue to reach approximately ₹210–220 crore, with a target of around ₹400 crore in FY27.
The company has also crossed a ₹300 crore annualised revenue run rate, according to statements made by its leadership.
This growth is being driven by a combination of:
D2C + Offline Retail + Apple Retail Partnerships + Product Expansion
That mix could become increasingly important as customer acquisition costs rise across online advertising platforms.
The Tier-II and Tier-III Opportunity
Another interesting part of DailyObjects’ expansion strategy is the growing demand coming from outside India’s largest metros.
The company has previously indicated that around 40–45% of demand comes from Tier-II and Tier-III cities.
That creates a significant opportunity.
For years, premium lifestyle and design-focused D2C brands largely concentrated on customers in cities such as Delhi, Mumbai, Bengaluru and Hyderabad.
But India’s smaller cities are increasingly becoming important consumption markets, particularly among younger consumers.
Consumers in these markets are becoming more comfortable buying premium accessories, bags, tech products and lifestyle products.
A physical DailyObjects store could therefore serve two purposes:
Brand building + customer acquisition.
Instead of relying entirely on digital advertising to introduce consumers to the brand, stores can create physical discovery points.
DailyObjects Is Also Looking Beyond India
The company’s ambitions aren’t limited to the domestic market.
With the latest funding, DailyObjects also plans to explore international retail opportunities.
The company had previously indicated interest in markets across regions such as the Middle East and Southeast Asia.
International expansion could potentially give the brand another growth engine, although it will also bring new challenges involving logistics, local competition, pricing and distribution.
For a design-focused Indian brand, however, international markets could offer an opportunity to test whether its product positioning can travel beyond India.
What About the Investors?
The latest round was led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital.
The round also includes a secondary component.
Early investor Roots Ventures is partially exiting its investment and is reportedly realising an approximately 18x return on its investment.
The transaction values DailyObjects at approximately ₹1,050 crore post-money.
This is a significant jump from the roughly ₹400 crore valuation at which the company had previously raised capital.
DailyObjects’ Bigger Bet: Building a D2C Brand That Can Scale Offline
The DailyObjects story is interesting because it reflects a broader shift happening across India’s D2C ecosystem.
The first phase of D2C growth was largely about:
Website → Performance Marketing → Customer Acquisition → Repeat Purchase
But as brands mature, the equation becomes more complicated.
Rising digital advertising costs, marketplace competition and increasing customer expectations are forcing consumer brands to explore new distribution channels.
That is where omnichannel retail becomes important.
DailyObjects is essentially trying to build a model where its website, physical stores, Apple retail partnerships and potentially international outlets work together.
The challenge will be maintaining the brand’s design-led positioning while scaling rapidly.
Can 150 Stores Change DailyObjects’ Growth Trajectory?
The next five years could be crucial for DailyObjects.
Opening 150 stores is a significant operational undertaking. The company will need to manage:
- Store-level profitability
- Inventory
- Real estate costs
- Supply chain
- Hiring and training
- Product assortment
- Customer experience
- Regional demand differences
The advantage is that DailyObjects already has an established brand, a diversified product portfolio and an existing online customer base.
If it can successfully combine those strengths with a profitable physical retail network, the company could evolve from a D2C accessories brand into a much larger Indian lifestyle and consumer brand.
DailyObjects Funding: Key Numbers
| Metric | Details |
|---|---|
| Latest funding | ₹332 crore |
| Post-money valuation | ₹1,050 crore |
| Lead investors | Xponentia Capital Partners, Anicut Capital, Axiom Asia |
| Founded | 2012 |
| Founders | Pankaj Garg and Saurav Adlakha |
| FY25 operating income | ₹110.3 crore |
| FY26 revenue target | ~₹210–220 crore |
| FY27 revenue target | ~₹400 crore |
| Planned standalone stores | 150 over 5 years |
| Business model | D2C + Offline + Retail Partnerships |
FAQs
How much funding did DailyObjects raise?
DailyObjects has raised ₹332 crore in its latest funding round.
What is DailyObjects’ valuation after the funding?
The latest funding round values the company at approximately ₹1,050 crore post-money.
Who invested in DailyObjects?
The latest round was led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital.
What will DailyObjects do with the new funding?
The company plans to use the capital to expand its offline retail presence, strengthen R&D, develop new products and explore international retail markets.
How many stores does DailyObjects plan to open?
DailyObjects plans to establish around 150 standalone retail stores across India over the next five years.
What products does DailyObjects sell?
DailyObjects sells lifestyle and technology accessories including phone cases, laptop sleeves, bags, wallets, charging products, desk accessories, watch accessories and other everyday products.
Who founded DailyObjects?
DailyObjects was founded in 2012 by Pankaj Garg and Saurav Adlakha.
Bottom Line
DailyObjects’ ₹332 crore fundraise is more than another D2C funding announcement.
It signals a larger strategic shift: online-first consumer brands are increasingly looking at physical retail as a way to build stronger brands, improve discovery and reach customers beyond India’s biggest metros.
With a ₹1,050 crore valuation and plans for 150 stores, DailyObjects is now betting that its next phase of growth will happen not just on smartphones and laptops, but inside physical stores across India.
The bigger question is whether the company can scale that offline network while maintaining profitability and the design-led identity that helped it stand out in the first place.
If it succeeds, DailyObjects could become an interesting example of how an Indian D2C brand evolves from an online accessories business into a full-fledged omnichannel lifestyle brand.
Disclaimer
This article is for informational purposes only and should not be considered investment, financial or business advice. Funding amounts, valuations and company projections are based on publicly reported information and statements available at the time of writing.
Shuchi founded Finance Checks after spending 16+ years working in corporate, managing operations and distribution. She managed her own finances, learned and read regularly and helped people make sense of their savings, loans, insurance, and investments.
She started this site to offer the kind of clear, honest financial guidance she wished was more available when she was learning to manage her own money. Every article is researched personally, checked against official sources such as the Reserve Bank of India, SEBI, or the Income Tax Department, and revisited whenever regulations or figures change. She is upfront about how the site earns money through ads and select affiliate partnerships, and she does not let either influence what she actually recommends to readers.
